We all know by now how important it is to have a website for your business, but if you don’t properly optimize your website, it will be next to impossible for people to find your website simply by using search engines, such as Google or Yahoo. You want to optimize your website so that search engines will not only be able to find your website but also index your site, which will significantly increase your traffic.
Competitor Research
Before you start picking out your keywords, it’s important that you properly research your competitor’s websites. This may take some time, and definitely requires extensive research on your own network of competitors. If you own a website that has been online for a few years, you may find that you already have several keywords which are ranking that are being used by multiple competitors. It’s important that you go through your competitor’s websites one by one and see if you can spot any keywords they are using.
One of the first things you should do when researching your keywords is to try and see how your competitors have structured their websites. You may be able to improve on their strategy and effective use of SEO to bring their websites to the top of search engines.
Keyword Strategy
The next step will be to audit your own website to see if you’re using the right keywords or keywords that are being used in your competitor’s websites. Chances are, if you’re not currently using their keywords on your own website, you could be missing out on valuable traffic.
You should always put the needs of the customer in mind when naming your pages and using keywords. Instead of using page2.html, name your page title with keywords that are being used by your customers or those that are being used in your competitor’s website. Doing this will make it much easier for search engines to spot your website for your target keywords, saving you valuable traffic.
You’ll want to include your target keywords in your Meta tags. Make sure you do not go overboard and pack this tag with keywords. Your tag should only be 2-3 words and only include the keywords being used on your website.
Every page on your website should include your target keywords. Including keywords on your internal links (links from pages to other pages on your site) which will help increase your page rank when someone clicks on those links. It will also help to improve your website’s position in search engine results.
TIP: Make sure your H1 header tag looks professional. You don’t want to have words such as ” Herder Gible ” or ” Jim . . . ” Loss of link juice will happen even if the search engines can’t read the tag.
By using these simple SEO strategies, you can increase your search engine rankings, and improve your website traffic.
Optimize Your Meta Tags
If you have not done so already, start working on your meta tags. The title and description tag should be modified based on the keywords being used by your potential customers. The keywords tag is not nearly as important as it once was but it doesn’t hurt to include relevant keywords in there either.
Try to include descriptive keywords and keyword phrases in your meta tag information. You’ll have a much better chance of placing your web site at the top of the search engine results when your targeted keywords are included in your meta tags.
Go to your competitors’ websites and check the source code for meta tags that they are using. You can use this for inspiration or to give you an idea to make your own meta tags. Google indexes and lists their web sites, so look at your competitor’s web site and see what keywords they are using and follow along.
Post Unique and Quality Content
Just by regularly posting high-quality content on your website, you can increase your search engine rankings and traffic. Google gives high rankings to websites that contain lots of original content, so make sure to post regularly to your website. The last thing you want is to start putting duplicate content on your site, as it will hurt your rankings, not improve them.
Keyword Research Tools
You can find online all sorts of tools to help you with keyword research, such as Ubersuggest free keyword tool. With your own keyword research, ensure that you are choosing keywords that are relevant to your website, once you have chosen them you should focus your attention on using them more frequently and focus on creating unique content for your website.
As an option, you can use a software tool that will help you choose the keyword phrases for your website. There are various software tools that allow you to test your keyword phrases and which will help you decide which keyword phrases to use. You can find a lot of these keyword tools on the Internet.
Here is a quick tip: Think about your target audience when you create your web site. What will the search engines want? You can use UberSugggest for help with this. Write your keywords in the text that you want to have as the search engine results will be used by Google, Yahoo, and Bing to find your site. You should have plenty of relevant content on your website to accomplish this.
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